Past Newsletters
November 2011
Shy,"Boring" Accountant Takes Reigns of Isabel Bloom
October 2011
Watching Concrete Bloom: A Peek into Isabel Bloom's Studios
September 2011
A Heavenly Gift for an Angelic 100 Year-Old
August 2011
Gift Giving Across the Country
July 2011
Mom to Be Shares Passion for Blooms
June 2011
How to Make Your Own Fairy House
May 2011
A Real Princess Fairy Tale
April 2011
Megan's Best Birthday Ever
March 2011
On the Wings of Hope: Escaping from Perfect
February 2011
Art with Heart and Soul
January 2011
Building a Home with Love and Sweat Equity
December 2010
The Comfort of Sisters
November 2010
Behind the Scenes: A Bloom Festival Story
October 2010
Saving a Starfish: A Story of Hope and Faith
September 2010
Blooms Speak Language of Love
August 2010
The Comfort of Home
July 2010
Soothing Small Souls with Heart
June 2010
Mammogram Party Saves Lives
May 2010
Love at First Sight
April 2010
A Family Affair: Collecting Blooms Together
March 2010
Flying on Wings of Hope
February 2010
Isabel,Through the Eyes of Her Student and Friend
January 2010
Taking Concrete Steps to Feeling Great!
December 2009
Bringing Cheer to Children
November 2009
All Cracked Up
October 2009
A Happy Halloween for Area Women
September 2009
Friendship Goes on Blooming
August 2009
Helping Children and Their Mothers Shine
July 2009
Expressions in Bloom
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Will Santa Bring a Blue Bag
in the "Nick" of Time?
You have till 12-15-11 to place your order to ensure Christmas shipping. Be sure to call, stop in or order online soon ... so Santa can get your gifts on his sleigh in time! Need ideas? Here are a few of our most popular gifts:
The beauty of a rose may last for days, yet the beauty of someone special will live on for eternity.
Sometimes it's better to put love into hugs than to put it into words.
Other things may change us but we start and end with family.
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Be Our Fan
Come see what's happening on
our Bloom Facebook
page. From prizes to shared photos and cute display tips, it's a great way to have fun and keep in touch!!
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Isabel Bloom's new owners and employees - back in 1981! - celebrate with Isabel. Pictured here l-r: owner Barb VanVooren, Isabel, Dennis Clutter, Sally Shell (front), owner Bernie Murphy, Patsy Emmer (back) and Pat McClusky. Life as a Bloomer:
Guff VanVooren Reminisces about Mom's Legacy
When Isabel sold her sculpture studio back in 1981, she sold it to loyal customers, the late Barb VanVooren and Bernie Murphy (along with a couple of silent partners who sold their shares back). Barb and Bernie had known and loved Isabel for years. As the new owners, they would take the studio to the next level ... with their families' support and help.
We have been delighted to reconnect with Barb's daughter, Guff, recently. She had called owner and sculptor Donna Young for help restoring an original Isabel Bloom direct concrete piece that her father, Bob, owns. Donna and the artisans repaired and restored "The Family," which Bob has generously allowed us to display in the Isabel Bloom East Village Studio heritage room through the holidays.
Guff reminisced with us about her mom's - and whole family's - experience as stewards of the Bloom legacy. Guff spoke by phone from Minneapolis, where she works with several nonprofit organizations.
We plan to interview Bernie Murphy and her family for an upcoming issue ... so stay tuned!
How old were you when your mom bought Isabel Bloom?
It was the Summer of '81 and I was going into my senior year of high school. There were 7 of us, 1 boy and 6 girls. It was so exciting for us. We were all - my dad and all the kids - so proud of Mom for doing it.
Did you know much about the company?
We already had a lot of sculptures all around our house, and we bought them for gifts. I remember seeing the sign that said "Open by chance or by appointment." We used to go to Isabel's studio. We were huge fans.
What jobs did you have?
My mom used to say Bloom had "great job opportunities for the VV kids." Most of us worked there. I am proof that we had real live mold scrubbers. That was one of my "opportunities." Two of my sisters, Ali and Sara, were UPS packers at one point. We used newspaper then. They would come home filthy, head to toe. My oldest sister, Mardy, would babysit Chris when she came home from college. We also answered phones, helped with sales. The more artistic among us - Steph - learned to finish and coat the sculptures. All of us did something that revolved around Isabel Bloom.
What was it like to work there?
It was such an energetic place! Always fun, but especially at the holidays and when new sculptures came out. The line would go out the door and around the corner. It felt like everyone you knew in the Quad Cities was coming through the doors to buy Blooms for themselves or others. It was such a happy sharing. Like a party.
It was very cool to see Mom work there. I remember how proud Dad was of her.
Did your mom ever buy sculptures for you and your siblings?
Oh, my, yes. We had a tradition at Christmas time. There would always be 7 blue bags under the tree. Everybody got the same sculpture, so we all had to open our bags at the same time. We couldn't wait to see what it would be. Hugs was one of our favorites, along with Violet and Lovebirds. We also received Birdwatcher and other larger pieces on special occasions. Birdwatcher is still my favorite piece.
Your mom and Bernie did a great job of stewarding the Bloom legacy. What would you call her greatest gifts to you?
My mom is one of my - and my siblings' - hugest role models. Gosh, she was my age, 47, when she bought the company. She was a strong and independent woman with great integrity. She showed us all how to not be afraid to take a chance. She supported us in everything we did. She showed us how to love unconditionally.
Mom also showed us how to work hard, be patient and persevere. She was a great leader, very determined and positive. She and my dad are the most giving and generous people I've known in my life. She and my dad are the most family-oriented people I've known in my life.
So, owning Isabel Bloom was a good fit?
Oh, absolutely. Isabel Bloom is all about family, whether you're talking about the sculptures or the people. What a legacy! Isabel's family and my family and the Murphy family and Donna's and the other new owners' families and the employees' families - this is what the company has always been about.
It's a legacy Of family For family.
It's pretty exceptional. I'm so glad that this local, iconic sculpture studio is still thriving. It's something we all can be proud of. The VanVooren family is honored to have been a part of it.
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"The Family" Direct-Concrete Sculpture
Owner and sculptor Donna Young remembers seeing what  everyone calls "The Family" - it never was formally named - in the basement of the East Village studio when she first was hired by Barb and Bernie in 1982. Isabel had given it along with several other original pieces to the new owners when she sold the company to them in 1981. When Barb and Bernie sold the company in 1993, they took their pieces home with them. Last summer, Donna saw The Family again when Guff asked for help restoring it.
"It looks like one of the first direct concrete pieces Isabel would have done," Donna says. "It's not signed or dated like later pieces, and has a very primitive look. I can only surmise, but I believe she was experimenting with this piece, figuring out what she could and couldn't do with concrete. It's a treasure, for sure. I'm grateful the VanVoorens have it and that they're letting us display it. I hope everyone who loves Isabel's work can come see it before it leaves."
Donna says working on "The Family" was moving for all of the artisans.
"We put our hands where Isabel had put hers. It was a joy to help restore it. Another benefit of working on it was reconnecting and reminiscing with Guff. I loved the whole VanVooren family. The kids were all fun to work with. And Barb was amazing. She was always going in a million different directions but was somehow laid back too. I admired her as a mother, how she had it all together. She was a great mom and a great boss and great fun. I miss her very much."
Don't miss this chance to see one of Isabel's earliest direct concrete pieces. The Family and Harlequin are temporarily on special display in the Heritage Room of the East Village Studio.
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